What is your Business about, this is your mission! We all want to make money, but what needs are you trying to satisfy. How do you want to live
Dream it
Visioning it
We all know the saying if you can,
Conceive it and
Believe it, and then you can
Achieve it.
This should be changed to
Conceive it,
Believe it, Plan it, Work it, Review it, and Sell it
You’ll achieve it.
Now let’s deal with some key elements then I want you to revise your answers and resend it! Tomorrow I will send info on sequence of establishing a business! Many of you may be familiar but this week I want to be sure we are all on the same page!
The question was asked about logo, brand, label, etc!
Legally clothing sold wholesale need a rn number
An artist signs his name on his work for recognition and record!
An artist may do one of a kind or limited edition!
Your mark, point others to you as the creator of that work.
Legally each industry has asset of codes that govern the tracking and policing of their work!
www.siccode.com
The Business Library can connect you with this info for each industry!
In the case of clothing, the rn number tracks your clothing!
Legally we need care labels!
So why brands and Name labels.
Money! Marketing, market positioning!
Rose Mastnak a leading Fashion branding expert has this to say!
Brand identity and positioning the label is a symbol that makes a promises to the buyer!
What is sometimes called a brand turns out, upon closer inspection, to be merely a label...Labels are exchangeable and replaceable in the hearts and minds of customers.The challenge of fashion branding is taking a designer’s vision, their inspiration, and transforming it into a brand positioning. Branding fashion is fundamentally branding creativity. To build a successful brand, a designer must focus and take steps to firstly define their brand, and then to ensure that the brand stays true, in every way, to that definition. ....
More From ROSE ON BRANDING FASHION
http://bootcamp.theshoppe.com/fashion_brand.html
Psychologically we believe that one brand is better than another.
This may or may not be so.
That Is a perception as the proliferation of outlet shops prove!


